Frequently Asked Questions
Everything you need to know about Glimmer's AI-powered micro-interventions and how they can help reduce user friction on your website.
General
Learn about what Glimmer does and how micro-interventions work
Micro-interventions are small, contextual prompts that appear at key moments when users show signs of confusion or friction. They provide just enough guidance to help users continue their journey without being intrusive.
These interventions are triggered by user behavior patterns such as rage clicks, form errors, cursor hesitation, or repeated actions. They appear as subtle tooltips, helpful hints, or gentle nudges that guide users toward their goals.
Glimmer uses advanced behavioral analytics to identify friction patterns in real-time:
- Rage clicks: Rapid clicking on unresponsive elements
- Form struggles: Multiple attempts to fill or submit forms
- Cursor hesitation: Extended hovering without action
- Back-and-forth scrolling: Users searching for something specific
- Time-based patterns: Extended time on a page without progress
Our AI analyzes these patterns and determines the optimal moment and type of intervention to provide.
Glimmer works best on websites where user success is critical to business outcomes:
- E-commerce sites: Reduce cart abandonment and improve checkout completion
- SaaS platforms: Improve onboarding and feature adoption
- Lead generation: Increase form completion rates
- Financial services: Guide users through complex applications
- Travel booking: Help users complete multi-step bookings
Any website with conversion goals can benefit from reducing user friction.
Implementation
Technical details about getting Glimmer up and running
Implementation is quick and simple. Just add our JavaScript SDK to your site - it takes less than 5 minutes to get started and begins working immediately with smart defaults.
For most websites, you only need to add one script tag to your HTML. Our SDK automatically starts detecting user friction patterns and providing contextual interventions without any additional configuration.
No modifications to your existing code are required. Glimmer works as a lightweight overlay that integrates seamlessly with your current website.
The SDK automatically detects your site's structure and adapts to work with your existing forms, buttons, and user flows. You can optionally add custom triggers or configurations, but it's not necessary to get started.
No, Glimmer is designed for optimal performance. Our SDK is lightweight (less than 15KB gzipped) and loads asynchronously without blocking your page rendering.
All processing happens in real-time without storing large amounts of data locally. The interventions themselves are designed to be subtle and fast, appearing instantly when needed.
Yes, interventions can be fully customized to match your brand:
- Custom colors and styling to match your brand palette
- Custom messaging and tone of voice
- Position and timing controls
- Animation and interaction preferences
Our Growth and Enterprise plans include advanced customization options and white-label solutions.
Privacy & Security
How we protect user privacy and handle data
Glimmer operates on a privacy-first principle:
- No PII collection: We don't collect personally identifiable information
- No cross-site tracking: Data stays within your domain
- Real-time processing: Behavioral analysis happens instantly without storing sensitive data
- GDPR compliant: Designed to meet European privacy standards
- Data minimization: We only collect what's necessary for functionality
Users remain anonymous, and all processing focuses on behavior patterns, not individual identification.
Glimmer collects minimal, anonymous behavioral data:
- Click patterns and timing
- Cursor movement and scrolling behavior
- Form interaction patterns (without form content)
- Page load times and navigation paths
- Intervention effectiveness metrics
We specifically do NOT collect names, emails, addresses, payment information, or any other personally identifiable data.
While Glimmer doesn't collect PII, we recommend updating your privacy policy to mention the use of behavioral analytics for user experience improvement.
We provide template language that you can easily add to your existing privacy policy. Since no personal data is collected, the privacy implications are minimal compared to traditional analytics tools.
Pricing & Plans
Understanding our pricing structure and plan features
An "event" is any user interaction that Glimmer analyzes for potential intervention:
- Page loads and navigation
- Click and scroll actions
- Form interactions
- Cursor movement patterns
- Time-based triggers
Most websites see 50-200 events per unique visitor, depending on their complexity and user engagement patterns. Our dashboard shows your current usage and projections.
Yes! We offer a 14-day free trial for our Starter and Growth plans, and a 30-day trial for Enterprise customers.
During the trial, you'll have access to all plan features with no limitations. No credit card is required to start, and you can upgrade or cancel at any time.
We'll never shut off your service mid-month. If you approach your limit, we'll notify you with options to upgrade your plan.
For temporary spikes, we provide a small buffer. For consistent overages, we'll work with you to find the right plan tier that fits your actual usage patterns.
Absolutely. You can upgrade or downgrade your plan at any time from your dashboard.
Upgrades take effect immediately with prorated billing. Downgrades take effect at your next billing cycle, so you keep the higher plan benefits until then.
Support & Results
Getting help and measuring success with Glimmer
Glimmer provides comprehensive analytics to track intervention effectiveness:
- Conversion lift: Before/after comparison of key metrics
- Friction reduction: Decrease in rage clicks and error rates
- User flow improvements: Time to completion and drop-off points
- A/B testing: Compare pages with and without interventions
- ROI calculation: Revenue impact from reduced friction
Most customers see measurable improvements within the first week of implementation.
We provide comprehensive support to ensure your success:
- Starter plan: Email support with 24-hour response time
- Growth plan: Priority email support and live chat
- Enterprise plan: Dedicated account manager and phone support
All plans include access to our documentation, video tutorials, and community forum. We also offer implementation assistance and best practice guidance.
Glimmer starts working immediately upon implementation, but meaningful results typically appear within:
- First day: Initial friction detection and interventions begin
- First week: Patterns emerge and optimization improves
- First month: Clear conversion improvements and ROI measurement
The timeline depends on your traffic volume and the complexity of user journeys on your site.