Glimmer vs Google Analytics

Why Teams Are Switching from Google Analytics to Glimmer

Google Analytics 4 (GA4) has frustrated many users with its complexity and privacy concerns. Glimmer offers a modern alternative that not only tracks analytics but actively improves your conversion rates with AI-powered interventions.

Feature Comparison

Feature	Glimmer	Google Analytics
AI Interventions	✓ Real-time AI assistance	✗ No interventions
Privacy Compliance	✓ No cookies, GDPR ready	✗ Requires cookie consent
Conversion Optimization	✓ Built-in CRO tools	✗ Analytics only
Learning Curve	✓ Simple, intuitive	✗ Complex GA4 interface
Real-time Insights	✓ Instant friction detection	✓ Real-time reporting
Pricing	From £99/month	Free (with limits)
ROI Impact	✓ Actively improves UX	✗ Insights only

Key Advantages of Glimmer

• Active Improvement: Unlike GA4 which only reports data, Glimmer actively fixes UX problems in real-time
• Privacy First: No cookie banners needed, fully GDPR/CCPA compliant out of the box
• AI-Powered: GPT-powered interventions that understand user context and provide help
• E-commerce Ready: Special features for cart abandonment, checkout optimization
• Simple Setup: One line of code vs GA4's complex implementation

Why Choose Glimmer

Our platform is designed to go beyond traditional analytics by actively helping improve user experience through AI-powered interventions.

Migration from Google Analytics

Switching is easy:

1. Install Glimmer with one line of code
2. Import your GA4 goals and events (optional)
3. Configure AI interventions for your use case
4. Start seeing conversion improvements immediately